With the recent advent of Ajax and the resurgence of Flash for developing web sites and applications, new patterns of interaction have emerged on the Web. In this book, Bill Scott provides insight on how to best take advantage of the power of these technologies for designing a great user experience through a series of best practices, summarized as eight key principles. Each principle and its nuances are illustrated in detail with real world examples and counter-examples from both inside and outside Yahoo! The design principles provide the rationale for how to apply a pattern. Design patterns provide a solution in context. The eight design principles are introduced as a set of principles focused on rich interaction, feedback (more…)